Auth0

Developer-first CIAM with best-in-class SDKs and docs

Identity & Access ManagementFree up to 25,000 MAUs; B2C paid from $35/mo; B2B paid from $150/mo
How we work:This listing is aggregated from Auth0's official documentation, public pricing pages, community discussions (Reddit, HN, forums), and real user feedback. We do not do hands-on testing. We aggregate and organize what's already out there. Last verified February 2026.

What is Auth0?

Auth0 is a developer-focused customer identity platform (CIAM) now owned by Okta but sold as a separate product. It provides drop-in login, social sign-in, passwordless authentication, and multi-factor auth for applications, with SDKs for nearly every major framework. Auth0 is especially popular with SaaS startups because of its generous free tier and developer experience: you can go from zero to a working login flow in minutes.

Best for: SaaS teams that need customer login with a great developer experience
Pros
  • Excellent developer experience and documentation
  • Generous free tier covers most early-stage apps
  • Extensive SDKs for every major framework
  • Actions and Rules allow flexible custom logic
Cons
  • Pricing gets expensive fast past the free tier
  • Okta acquisition raised long-term pricing concerns
  • B2B pricing tier jumps sharply for simple orgs support
  • Admin UI can feel dense for non-developer users

Key Features

Universal Login with customizable UI
Social connections (Google, Apple, GitHub, 30+ providers)
Passwordless authentication (email, SMS, magic links)
Multi-factor authentication
Role-based and fine-grained access control
Actions and Rules for custom auth logic
Organizations feature for B2B multi-tenancy
Machine-to-machine auth for APIs
Attack protection (brute force, breached password detection)
SDKs for React, Vue, Angular, Node, Python, Go, .NET
Quick Info
PricingFree up to 25,000 MAUs; B2C paid from $35/mo; B2B paid from $150/mo
ModelPer monthly active user (MAU)
Founded2013
CloudYes
Self-HostedNo
Rating4.3/5

Last updated: Feb 20, 2026

Certifications
SOC 2 Type 2ISO 27001HIPAAGDPR